Trust the process.

Discovery Interview

It all begins with a conversation. We’ll talk about your goals and design preferences.

Creative Brief

From there, I’ll outline the deliverables that we discussed, along with a price quote and terms agreement.

Research & Mood Boards

This is a fun, exploratory part of the process to narrow down the look and approach. You are more than welcome to provide any references or suggestions.

Creation Begins

I’ll complete various sketches and refine selected versions to present 2-3 options to you. Here, you will consider:

  • How well does this reflect your brand?

  • How well does this address your users’ needs as we discussed in the research?

  • How well does this align with your growth or outreach strategy?

Honing In

You will choose the strongest option, and/or request one round of additional versions. Once there is a clear favorite, I will complete up to three rounds of edits and revisions.

The Solution

Upon approval, I will deliver final materials.